{"id":1623,"date":"2025-11-21T21:59:49","date_gmt":"2025-11-21T21:59:49","guid":{"rendered":"https:\/\/alexisdenton.com\/?page_id=1623"},"modified":"2026-09-10T17:42:21","modified_gmt":"2026-09-10T17:42:21","slug":"lovesick-advertising-vfx","status":"publish","type":"page","link":"http:\/\/alexisdenton.com\/?page_id=1623","title":{"rendered":"Lovesick Advertising &amp; VFX"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1623\" class=\"elementor elementor-1623\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72bf949 e-con-full e-flex e-con e-parent\" data-id=\"72bf949\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c4af971 e-flex e-con-boxed e-con e-child\" data-id=\"c4af971\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3e514 elementor-widget elementor-widget-heading\" data-id=\"aa3e514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MR GAVEUP - 'LOVESICK' SINGLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d69e0c elementor-widget elementor-widget-text-editor\" data-id=\"3d69e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Motion Graphics, Sequencing, Tracking, Social Media Content &amp; Ads<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239e849 elementor-widget elementor-widget-spacer\" data-id=\"239e849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3574b16 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3574b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MR GAVEUP is an independent artist who chooses to remain anonymous, using digital art and visual manipulation to conceal his identity rather than relying on traditional masks or face coverings.<\/p><p>\u201cHow To Be Alone\u201d is MR GAVEUP\u2019s debut EP, featuring five singles, each exploring a different visual interpretation of anonymity.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u201cLovesick\u201d was the first single released from the EP. For this release, I was asked to create short-form video content for social media, as well as a social media advertisement to support the release.<\/p><p><strong>CLIENT:<\/strong> MR GAVEUP \u00a0 \u00a0 \u00a0<strong>YEAR:<\/strong> 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32aaf8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d32aaf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>This project was a collaborative effort with many contributors, including:<\/em><\/p><p><em>Marielle Tepper \u2014 Director <\/em><\/p><p><em>Dusty Kessler \u2014 Creative Director\u00a0<\/em><\/p><p><em>Jason Milov \u2014 Producer<\/em><\/p><p><em>and many more&#8230;.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b390319 e-con-full e-flex e-con e-parent\" data-id=\"b390319\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8d3dab5 e-con-full e-flex e-con e-child\" data-id=\"8d3dab5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-699cf17 elementor-widget elementor-widget-text-editor\" data-id=\"699cf17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Media Announcement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459ceb0 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"459ceb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For this project, I was asked to create a short-form video announcing the release of \u201cLovesick.\u201d The visualizer for the single was shot in black and white, which immediately made me think of old film and vintage television. This is where the stack of old televisions came in. I wanted to build on that feeling by using a stack of old TVs as the setting for the announcement.<\/p><p>From there, I created the clips that would go within each of the stacked televisions and used clipping masks to make the footage appear as though it was actually playing on the screens.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23ae7e2 e-con-full e-flex e-con e-child\" data-id=\"23ae7e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63ff15b elementor-widget elementor-widget-video\" data-id=\"63ff15b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/alexisdenton.com\/wp-content\/uploads\/2025\/11\/Lovesick-Announcement-post.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d24478d e-con-full e-flex e-con e-parent\" data-id=\"d24478d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-01f4df8 e-con-full e-flex e-con e-child\" data-id=\"01f4df8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f4b5c90 e-con-full e-flex e-con e-child\" data-id=\"f4b5c90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f4c85 elementor-widget elementor-widget-video\" data-id=\"c1f4c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/alexisdenton.com\/wp-content\/uploads\/2025\/11\/Boombox-ring_Resized-2.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf74dda e-con-full e-flex e-con e-child\" data-id=\"cf74dda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6abedd7 elementor-widget elementor-widget-video\" data-id=\"6abedd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/alexisdenton.com\/wp-content\/uploads\/2025\/11\/Ring-Video-Vertical.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-277729a e-con-full e-flex e-con e-child\" data-id=\"277729a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96912e6 elementor-widget elementor-widget-text-editor\" data-id=\"96912e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Media Content<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c8a20 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42c8a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Following the announcement, we knew we had to keep posting. After coming up with many ideas and creating many videos, these really stuck out to us.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>We shot a \u2018Say Anything\u2019-like scene thru a Ring camera at night, which gave the videos a creepy feel. The black and white made it feel cohesive with the overall \u2018Lovesick\u2019 world.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Instead of blurring his face like the visualizer, we used a glow to conceal it and also to catch people\u2019s attention. The glow ended up becoming more than just an effect for these videos. It actually became a visual element carried through into other parts of the EP, helping tie the different releases together.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a449ea e-con-full e-flex e-con e-parent\" data-id=\"1a449ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ae924be e-con-full e-flex e-con e-child\" data-id=\"ae924be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cac104 elementor-widget elementor-widget-text-editor\" data-id=\"3cac104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Media Advertisement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9653c6f elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9653c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For this project &#8211; I was asked to create a video that was run as an advertisement on social media. I manipulated and sequenced clips from the visualizer, then added the necessary text. Finally, I added effects to the text to tie everything together and create a cohesive final video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f54f7e0 e-con-full e-flex e-con e-child\" data-id=\"f54f7e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5b41c elementor-widget elementor-widget-video\" data-id=\"9c5b41c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/alexisdenton.com\/wp-content\/uploads\/2025\/11\/Lovesick-Ad-Revised_Website.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a64844d e-con-full e-flex e-con e-parent\" data-id=\"a64844d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6dcb3 elementor-widget elementor-widget-video\" data-id=\"7d6dcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:1,&quot;end&quot;:10,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/alexisdenton.com\/wp-content\/uploads\/2026\/02\/Hero-Video.mp4#t=1,10\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MR GAVEUP &#8211; &#8216;LOVESICK&#8217; SINGLE Motion Graphics, Sequencing, Tracking, Social Media Content &amp; Ads MR GAVEUP is an independent artist who chooses to remain anonymous, using digital art and visual manipulation to conceal his identity rather than relying on traditional masks or face coverings. \u201cHow To Be Alone\u201d is MR GAVEUP\u2019s debut EP, featuring five [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1623","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/alexisdenton.com\/index.php?rest_route=\/wp\/v2\/pages\/1623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alexisdenton.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/alexisdenton.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/alexisdenton.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alexisdenton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1623"}],"version-history":[{"count":85,"href":"http:\/\/alexisdenton.com\/index.php?rest_route=\/wp\/v2\/pages\/1623\/revisions"}],"predecessor-version":[{"id":2124,"href":"http:\/\/alexisdenton.com\/index.php?rest_route=\/wp\/v2\/pages\/1623\/revisions\/2124"}],"wp:attachment":[{"href":"http:\/\/alexisdenton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}